Why Visual München
VISUALS REALIGN THE AUTOPILOT FOR CHANGE
LEVERAGING CHANGE WITH VISUALS
Why is visualization so powerful in change?
OUR SUBCONSCIOUS “AUTOPILOT” LIKES HABITS
Neurobiology explains that our brain operates with two distinct thinking styles: a conscious one and a subconscious one. When we repeat a behavior or thought several times, the brain shifts it from the conscious mind into the autopilot of our subconscious to conserve energy. Once something gets stored here, we stop questioning it. Up to 70% of our thoughts and actions are autopilot-driven, whether or not they fit to new challenges.
TWO TYPES OF LANGUAGE FOR THE BRAIN
But conscious and subconscious thinking styles also communicate in two different languages. Our conscious mind prefers clarity through words. In contrast, the subconscious mind is more visual and emotional, favoring images that evoke feelings. This is why combining words with visuals is such a powerful and effective way to reprogram the autopilot for change.
Facts & figures! Visuals link the left and right hemispheres of the brain. In figures, it looks like this: 89% improved learning transfer & 64% faster decision making (Standford, 2001).
