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Why Visual München

Our unconscious autopilot is best reached via images & emotion

VISUAL WHY – THE BRAIN PREFERS IMAGES

Why does visualizing with a pen lead to easy, lasting change particularly quickly?

OUR AUTOPILOT – GOOD FOR HABIT. BAD FOR CHANGE.

This is what current neurobiology says: our brain works with two different thinking styles, the conscious and the subconscious. When we have repeated a behavior/thought a few times, it moves from the conscious mind to the autopilot of our subconscious in order to save energy in the future. Once something has landed there, however, we no longer notice much of it and are therefore unable to question it so easily – “it just happens inside us”. Up to 70 % of our thoughts and actions are automated in this way. Regardless of whether it is appropriate or helpful for the situation at hand.

A WORLD WITH TWO LANGUAGES 

However, conscious and unconscious thinking speak two different languages. Our mind likes things to be tangible and prefers a precise choice of words. Our subconscious, on the other hand, is more colorful and prefers images that evoke emotions. This is why the combination of language and visual-emotional channels is the fastest way to achieve and realign the autopilot in change processes.

 

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Fact! With its simple symbols and stick figures, pictorial thinking links the left and right hemispheres of the brain. In figures, it looks like this: 89% improved learning transfer & 64% faster decisions (Standford, 2001).